How to feel good about poverty…

It’s been a mad month as I’ve started working with www.therules.org, which, as you can imagine, is a dream come true.

We’ve just launched a campaign based on the idea that #PovertyIsCreated in advance world leaders coming together in New York later this month to formally sign the United Nation’s Sustainable Development Goals (SDGs).

The SDGs will be met with fanfare: celebrity endorsements, photo ops and a general air of celebration. These goals will set the international development agenda for the next 15 years and will affect the lives of millions of people, but what they are proposing is business as usual – grow the global economy and wealth will trickle down to the poorest. We know this won’t work, because between 1990 and 2010 global GDP increased by 217%, but the number of people living in hunger and poverty has actually increased.

The UN has lots of answers for reducing poverty, but it’s not asking the right questions. The UN’s Millennium Development Goals set in 2000 have grown economies, but left 60% of the world’s population living in poverty and contributed to the continued destruction of the planet.

How can we sustain growth when we’d need 4.1 earths for everyone to live like an American? And if growth works, why does all the money end up in the hands of the few? – Even now the 85 richest people in the world have the same amount of money as the poorest three billion and 18 times more money flows out of the global south every year than trickles into it.

We need to start asking the BIG QUESTIONS about poverty, because if we can expose its root causes we can get real answers about how to eradicate it and change the rules for a world that works for all.

With the UN and the SDGs under the media spotlight for the next month, we have a unique opportunity to tell the true story of poverty and how #PovertyIsCreated with videos, articles, tweets and other messages. This is the first step to steering the conversation towards solutions that can truly alter the system to stop creating poverty and change the rules for a world that works for all. We need to make sure our message reaches as far as possible.

Please watch and share our short video to find out the big questions we need answers on, and soon.

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